Digipak Analysis

Digipak Analysis  

Magazine Cover Analysis

Magazine analysis

Poster Analysis

Audience Research

Institutional Research

Institutional research

This was used to see what someone in the target audience I was marketing, thought about the type of music and the video I was trying to produce.

MoodBoard !

This mood board shows how I want the artist to be portrayed and how I want the audience to feel when listening to the song. The bottom left corner has a 3 artist who are Hip-Hop/Rap which is the same genre as my song. I chose them because when they Rap they create a story, they bring excitement and energy too. The top left hand corner shows a lot of movie elements, and with this i want my artist to make the audience feel like there watching a movie and embarking on a journey and at the same time these are things that my artist also talks about in his song. The right side shows feelings like excitement and joy which is portrayed through my artist lyrics, these are also elements I would like the audience to feel when watching the video/listening to the song.

Goowins Theory - Hip-Hop/Rnb Analysis 3

Goodwins theory

Rihanna - Drink To That Analysis 2

Rihanna Analysis

The reason for analyzing this video is because it was a pop video but it went against the normal pop conventions and followed the convention of a Hip-Hop/Rnb video, with Rihanna performing in-front of a large crowd and then cutting to scenes of her enjoying herself, on a journey, in different countries (The same as Lupe Fiasco - As the Show Goes On) it showed her to be the same as a Hip-Hop/Rnb artist.

Lupe Fiasco - As The Show Goes On Analysis 1

Lupe Fiasco Analysis

Beyonce - Single Ladies vs Rihanna - Umbrella

With these two videos, i was observing the amount of cuts there was in the videos. In the first 30 seconds of each video, Rihanna had around 90+ cuts, where as Beyonce only had 1. This shows that her video has challenge the normal music video convention and she showed that it worked, she used lighting to help keep the audience engaged. Rihanna used different layers with many cuts to help keep the audience engaged.

These were just some of the few
layers that are scene throught
'Rihanna - Umbrella'

This video is all about performance, showing beyonce and her dancers just showing alot of skin (because 'Sex Sells'). She is also doing this because she wants to advertise herself, she wants to advertise all her talent so that she can increase her fan base.