Institutional Research

Institutional research

This was used to see what someone in the target audience I was marketing, thought about the type of music and the video I was trying to produce.

MoodBoard !

This mood board shows how I want the artist to be portrayed and how I want the audience to feel when listening to the song. The bottom left corner has a 3 artist who are Hip-Hop/Rap which is the same genre as my song. I chose them because when they Rap they create a story, they bring excitement and energy too. The top left hand corner shows a lot of movie elements, and with this i want my artist to make the audience feel like there watching a movie and embarking on a journey and at the same time these are things that my artist also talks about in his song. The right side shows feelings like excitement and joy which is portrayed through my artist lyrics, these are also elements I would like the audience to feel when watching the video/listening to the song.

Goowins Theory - Hip-Hop/Rnb Analysis 3

Goodwins theory